Digital Marketing Officer

Responsibilities

• Executing the organisation's annual digital marketing plan, including Social Media, SEO and SEA
• Devising innovative digital marketing campaigns, that feed into the organisation's overarching marketing strategy
• Creating engaging digital content that increases customer engagement and enhances the organisation's online brand
• Managing & analyzing Ads campaigns, and recommend tactical changes to maximize campaign performance
• Moderating all social media platforms including LinkedIn, Twitter, Instagram and Facebook
• Producing regular digital dashboards for the Top Management, reporting progress against set KPIs
• Monitoring and evaluating campaign performance and website analytics to create data-driven decisions.
• Working closely with colleagues in Product, Regions, CSR and HR to ensure all activity is integrated
• Creating and managing content for internal communication channels

Candidate requirements :

• Degree in Marketing, Communication, Digital Marketing, E-commerce, Business or a related field
• Strong track record implementing successful digital marketing campaigns
• Experience using Content Management Systems (WordPress)
• Strong data analysis and reporting skills, preferably with experience with analytics tools such as Google Analytics
• Experience in setting up and optimising Google Adwords campaigns
• Hands-on experience with advertising social media platforms such as LinkedIn Campaign Manager, Meta Ads Manager, etc
• Excellent communication skills
• Highly proficient in spoken and written English.

Desirable:

• Proven working experience in digital marketing agency
• HTML/CSS skills are a PLUS